Why Web Directory Submission Is A Waste Of Time

You submitted your website to thousands of Web Directories with high hopes that your Google Page Rank will go up in the next update. Comes the page rank update you’ve been waiting for. You were disappointed to find out that your effort didn’t pay-off. Your page rank is still a fat zero! What happened? You know that you’ve submitted your website to all possible reputable web directories you found from googling.

Web Directory Guidelines

In your attempt to submit your website to as many web directories as possible, you didn’t give too much attention to the details of your submission. You didn’t submit your website to the right category, you missed to properly tag your submission, you failed to confirm your submission, or to make things worse, you entered the wrong URL. Web directory administrators are not going to edit the mistakes for you. They will just reject your submission. This would definitely suck! And this would mean you are not getting any benefits from your link building efforts.

Let’s say you properly submitted your website. You submitted it to the appropriate category, entered the correct URL and confirmed your submission! What else could have gone wrong? For a start, you might have not read the web directory’s guidelines. All directories have their requirements like age of the website, quality of content, page rank etc. If your website didn’t meet the requirements, your submission will just be a waste of time. It’s still best to take a glance at the submission guidelines of the web directories you are submitting your URL to. Again, non-compliance to their guidelines would mean, rejection of your submission.

Even if you complied with all the guidelines required by the web directories, there’s still a risk that you won’t get any benefits from your submission. Even if your submissions were successful and the links are now live. What could go wrong this time? The best answer would be that your website is banned by Google. You see, if your blog is new and it accumulates a huge number of links in a short period of time, Google might treat these links as spams. In other words, Google could just disregard the links and de-index your website as a penalty for spamming. Read the proper way of submitting to web directories for a detailed explanation on how to strategically submit your website to web directories.

Diversify Link Building Strategy

The best solution to this problem would be to diversify your link building strategy. There are tons of creative ways to build links to your blog. You can use bookmarking sites, do guest blogging on quality blogs, participate in forums and use the signature to link to your site, submit articles to article directories, build links from your account on social media or simply leave comments to other blogs.

Of course, web directory submission still remains to be a valuable source of quality links but only if it’s properly done.